HealthTech Bio Actives (HTBA), the leading innovator of polyphenols and vitamin B12 for food and nutrition, will launch a market-first high purity natural sweetness modifier at the annual IFT FIRST meeting in Chicago, July 14-17, 2024. Visitors to booth 3219 will discover how the new ingredient, alongside the company’s broader taste modulation solutions portfolio, can help manufacturers overcome a range of taste challenges to meet evolving consumer demand for great-tasting healthy products.
Finding the sweet spot in taste modulation
Sourced from citrus fruit, the high purity natural flavoring is the latest addition to the company’s Taste Transparency Toolbox, complementing other natural taste modifying solutions in the range. Offering taste balancing and mouthfeel improvement properties, it is generally recognized as safe (GRAS) by the Flavor and Extract Manufacturers Association (FEMA) of the United States, and approved for use in the European Union. Ideal for flavor enhancement in sugar-reduced beverages, dairy and dairy alternatives products, visitors to the HTBA booth can sample the innovation in a delicious lemonade tea with 50% sugar reduction, demonstrating its powerful potential to satisfy consumer demand for great-tasting, health-conscious products.
Jordi Ferre-Nadal, General Manager, North America at HTBA comments: “With over 40 years’ experience in developing consumer-centric solutions from nature, our latest natural flavoring ingredient further strengthens our capabilities in this space. With the ability to work in synergy with other natural sweeteners, it enables our customers to meet evolving consumer demand for healthier, low-sugar products without compromising on mouthfeel or taste.”
Natural flavor solutions for a range of applications
HTBA will continue to showcase its expertise in taste modulation with Citrosa+ – a citrus-derived ingredient developed to fine-tune sweetness in a range of reduced-sugar and low-calorie applications. Attendees can experience the sweetener’s ability to reduce off-notes while delivering an original taste profile in a caffeine-infused sports hydration beverage. Additional on-stand concepts include a pea protein café latte and chocolate bites, highlighting the breadth of natural flavor options available to formulators when using ingredients from HTBA’s Taste Transparency Toolbox – individually or in combination.
A new chapter in flavor innovation
Further demonstrating its taste and flavor expertise, HBTA will share the findings from a recently published scientific opinion on naringenin by the European Food Safety Authority (EFSA). Experts from HBTA will highlight how this positive scientific opinion of naringenin as a new flavoring substance will expand taste modulation innovation opportunities for the food and beverage industry.
Join HTBA at IFT FIRST, booth 3219, to explore cutting-edge taste modulation solutions.
