For the first time, Barcelona hosted Vitafoods Europe, one of the most significant international events in the nutraceutical sector—and HTBA was proud to be part of it. Over three days, our team shared knowledge, innovation, and experiences with professionals from around the world at our stand in Fira de Barcelona.
New scientific insights on MecobalActive®
A highlight of our participation was the scientific presentation by Teresa Pellicer, Biotechnology Manager at HTBA, who unveiled for the first time new scientific findings supporting the benefits of MecobalActive®—our active ingredient derived from vitamin B12, a nutrient that can play a vital role in maintaining overall well-being.
During her talk, Dr. Pellicer highlighted the ingredient’s benefits for cognitive health, physical performance, and general wellness, emphasizing its purity, bioavailability, and efficacy as a differentiating solution for brands in the competitive dietary supplements market.
Sustainable innovation with naturally sourced ingredients
We also introduced DiosVein®—the only diosmin produced through a solvent-free, sustainable process, with proven benefits for vascular health, particularly in women. In addition, we showcased Cardiose, our 100% natural extract of sweet orange polyphenols, developed to support cardiovascular health and enhance sports performance.
An unforgettable evening at La Pedrera
Beyond the exhibition halls, Vitafoods offered us the opportunity to strengthen ties with our team and partners in the exceptional setting of La Pedrera. Our guests enjoyed a private visit to this iconic Gaudí architectural masterpiece—one of Barcelona’s landmarks—where we shared quality time and a vision for the future.
Now, we return to our laboratories and offices with the satisfaction of having experienced a unique edition of Vitafoods Europe, hosted in our home city, enriched with new knowledge and valuable connections to keep advancing in the development of health-enhancing ingredients.
