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Whitepapers
Effects of New B12 Formula on Physical and Mental Performance
Interest in vitamin B12 is on the rise, as more people recognize its effects on energy, cognition and overall physical performance. But choosing the right vitamin B12 form and taking […]
Podcast
MecobalActive®: Bioactive Vitamin B12 for Energy & Cognitive Performance
Join Maria Jose, Bernardo and Teresa as they explore how HTBA, a global leader in natural ingredients and citrus flavonoids, is innovating in active vitamin B12 solutions. Learn how MecobalActive®, […]
Podcast
OptiTaste®: Natural Taste Modulation & Sugar Reduction
Join Mauro and Cristian as they explain how HTBA, a global leader in natural ingredients and citrus flavonoids, is transforming taste innovation through its OptiTaste® Platform. Learn how OptiTaste® helps […]
Whitepapers
Methyl vs Cyano : What are the differences and benefits
As an essential nutrient for energy, cognition and overall physical performance, vitamin B12 is a supplement staple. But not all forms deliver the same results. Methylcobalamin vs cyanocobalamin: which form […]
Webinars
Webinars
Watch our session from ICN Paris 2025!
This year at the IUNS-ICN 2025 Congress in Paris, we brought together leading voices in nutritional science to explore the role of flavonoids in healthy aging, cardiometabolic health, and gut […]
Webinars
Discover why MecobalActive® is the better vitamin B12 choice for optimal well-being.
In this webinar, Teresa Pellicer shares the latest consumer trends driving demand for health and vitality, the crucial role of vitamin B12 in energy, cognition, and overall performance, and how […]
Podcast
Podcast
MecobalActive®: Bioactive Vitamin B12 for Energy & Cognitive Performance
Join Maria Jose, Bernardo and Teresa as they explore how HTBA, a global leader in natural ingredients and citrus flavonoids, is innovating in active vitamin B12 solutions. Learn how MecobalActive®, […]
Podcast
OptiTaste®: Natural Taste Modulation & Sugar Reduction
Join Mauro and Cristian as they explain how HTBA, a global leader in natural ingredients and citrus flavonoids, is transforming taste innovation through its OptiTaste® Platform. Learn how OptiTaste® helps […]
Whitepapers
Whitepapers
Effects of New B12 Formula on Physical and Mental Performance
Interest in vitamin B12 is on the rise, as more people recognize its effects on energy, cognition and overall physical performance. But choosing the right vitamin B12 form and taking […]
Whitepapers
Methyl vs Cyano : What are the differences and benefits
As an essential nutrient for energy, cognition and overall physical performance, vitamin B12 is a supplement staple. But not all forms deliver the same results. Methylcobalamin vs cyanocobalamin: which form […]






